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A roofer in a safety harness fastening architectural shingles
Built for crews who sell from the driveway

The CRM that shows up already knowing your trade.

TradePlaybook configures pipelines, Good / Better / Best estimates, and commission rules from a sentence about the business. Roofing first. HVAC, plumbing, and remodeling ride the same model.

  • Three roofing playbooks plus HVAC and plumbing starters.
  • A diff before anything changes, and one-click undo.
  • A field screen with buttons a tech can hit with gloves on.
Construction crew working on a wood-framed job site

The crew and the office on one board

Field buttons are sized for gloves. The office still sees the stage, the estimate, and the commission.

Suburban house a sales rep would walk up to

Good, better, best on the kitchen table

Estimates are priced for the homeowner conversation, then the accepted tier becomes the invoice.

Talk, don’t configure

Describe the shop in plain language. The assistant writes pipelines, fields, and commissions as config — never code.

Playbooks from the field

Retail reroof, storm claims, and repair ship ready. HVAC and plumbing starters are in the same box.

Diff, then undo

Every change shows what will move. One click rolls the workspace back to the previous version.

Automations that stay simple

Stage changes and elapsed time create tasks, send email, or text the customer when SMS is on.

Trades on the truck

Roofing ships first. HVAC and plumbing playbooks are installable. Remodeling and solar covers are ready for the next playbooks.

Aerial view of a residential shingle roof
roofing

Roofing

Wall thermostat for a home heating and cooling system
hvac

HVAC

Copper plumbing pipes and shutoff valves
plumbing

Plumbing

Kitchen being remodeled, with open shelving and a wood counter
remodeling

Remodeling

Solar panels mounted on a house roof
solar

Solar

Playbooks that already know the job

Install one, then change the commission rate or add a field. The core records stay put.

Aerial view of a residential shingle roof
roofing

roofing

Retail Reroof

Retail replacement roofs sold as Good, Better, and Best. Inspection, proposal follow-up, production handoff, and an 8% commission when the job is sold.

Aerial view of a residential shingle roof
roofing

roofing

Storm / Insurance

Hail and wind claims: inspection photos, adjuster meeting, supplements, and a contingency. Commission is 6% of the approved scope once the contingency is signed.

Aerial view of a residential shingle roof
roofing

roofing

Repair

Leak calls and small repairs. Fast triage, a dispatch fee, and a 5% commission once the invoice is paid.

Wall thermostat for a home heating and cooling system
hvac

hvac

HVAC Replacement

Starter playbook for system replacements: diagnose, send Good / Better / Best, install, and pay 7% when the homeowner approves.

Copper plumbing pipes and shutoff valves
plumbing

plumbing

Plumbing Service

Starter playbook for service calls and water-heater replacements. Dispatch, quote on site, and pay 8% when the invoice is collected.

Pricing on the table

New workspaces include 14 days of Pro. Crew, Pro, and Agency are billed monthly in the app. Solo stays free.

Solo

Free

No card

One owner, one playbook, the assistant in mock or live mode.

  • 1 workspace
  • Core CRM
  • Marketplace installs

Crew

$149

per month

The truck and the office on the same board.

  • Roles for office, sales, crew
  • Commissions
  • Field view

Pro

$299

per month

For shops running more than one trade.

  • Multiple pipelines
  • Report questions
  • CSV import

Agency

$497

per month

Publish playbooks for other contractors.

  • Marketplace publishing
  • Version history
  • Priority setup

What shops say

Examples, not customers

“We stopped rebuilding the same pipeline every spring. The storm playbook was on before the first claim call.”

Example · Dana R.Example roofing shop, AustinExample testimonial

“Good, better, best finally looks like something I can leave on a kitchen table.”

Example · Luis M.Example HVAC crew, DallasExample testimonial

“The office sees the same stages the tech sees. Commission night stopped being a spreadsheet.”

Example · Priya S.Example plumbing office, HoustonExample testimonial